Introduction of Look up!
Look up! (Campaign) 2007/07/06 16:23It is to create and environment that will allow the public to pause and notice something they ordinarily would not, due to their busy lives. Five small dolls- called Dust will be hidden somewhere in Tisch building. Their right hands are pointing at the ceiling and they make noises randomly to get attention from the viewer. When people look up where Dust is pointing at, there are words and the composition of words creates a sentence. Viewers can come to the booth with the sentence they come up with for a gift.
2. Personal statement
I am interested in creating interaction that people can take a moment and relax in busy lives.
A little bit of curiosity and attention is required to find boring life to be exciting.
I want people to find their lives more fun through the unusual experience.
Hiding a small black doll in public space is to trigger the behavior of looking at the sky for a relaxation.
Also hiding them in several places is for people to have a experience of treasure hunt which another interaction that could occur childhood memories to the audience.
3. Test
The experiment has been done on the street with dust with speaker inside.
The video is here
4. Game plan
1) Walk around to find hidden Dusts
2) Look up where Dusts are pointing at
3) Find the words
4) Compose them to make full sentences.
5) Come and fine for a reward!